Italy’s sleek style fashion mag, Grazia, will begin publishing in Pakistan as the country’s exponentially rising style industry endeavors for a place on the arena degree.
Graziapak had a substantial release event on Monday It trended with the hashtag of #graziapak on Instagram and twitter. the event was attended by way of well-known Pakistani celebrities and style icons.
First issue of the magazine will go on sale this month, Saif publishing showed, with plans to increase the preliminary run of 20,000 copies with the aid of two times in the next six months.
“Pakistan’s center magnificence as well as the style enterprise is booming and Grazia is going to provide a super platform to nurture this increase,” said Zahraa Saifullah, the editor and publisher of the mag, at a press conference in financial hub Karachi.
Pakistani fashion designers have been struggling to expand the local marketplace which experts estimate $2 hundred million in sales. however, the numbers are absolutely undocumented.
Lollywood and its style enterprise started out with just a handful of designers and fashions in the early Nineties and is now a giant group of gifted folks. its main figures are already a gossip column and magazine staples, for magazine’s like, Hello!, which launched a Pakistan version in 2012.
“Ninety percent of Grazia’s content material could be local fashion”, saifullah stated, including: “we plan to expose the fun, creative side of Pakistani fashion to the world.”
The authentic Italian edition of Grazia first got here out in marketplace in 1938. The arena famous mag is now being bought in more than a dozen nations, together with the US, France, Germany, Spain, Britain and India.